This is the full story of the BMW 7 Series E38 — the car many consider the most beautiful 7 Series ever built, and one of the finest luxury saloons the twentieth century produced. BMW 7 Series (E38) timeline 1994 BMW 7 Series E38 launched in 730i and 740i guises. Flagship 750i arrives later that year. 1995 728i and 725tds added to the range. 1996 735i added alongside revised 740i; 730i dropped. 1997 The BMW 750iL stars in James Bond film Tomorrow Never Dies. BMW actually supplied 740iL models for filming which were then rebadged. 1998 Facelift arrives with jeweled. The BMW E38 is the third generation of the BMW 7 Series luxury cars and was produced from 1994 until 2001. The E38 replaced the E32 7 Series and was produced with petrol and turbo-diesel straight-six and V8 engines, along with a petrol V12 flagship model. There are 14 BMW 7 Series - E38 for sale right now - Follow the Market and get notified with new listings and sale prices. For 1995, the E38 replaced the E32 with both short and long-wheelbase variants in V8 and V12 guises. An Aspen Silver 750iL starred alongside Pierce Brosnan’s James Bond in Tomorrow Never Dies. The E38-gen BMW 7 Series, for example, showcased a litany of innovative features, while also losing a tried-and-true one. Welcome to the global home of the BMW E38 7 series! After being featured prominently in films such as The Transporter and Tomorrow Never Dies, the car became the most well-known example of BMW’s storied 7 series lineup. E38.org is the source for sharing knowledge and information about enjoying, caring for, maintaining, repairing and owning the BMW e23, e32 and e38 7-series automobiles. Explore the allure and innovation of BMW's E38 7 Series over three decades. Luxury evolution at its finest! Uncover the journey now. There is 1 new and used classic BMW E38 listed for sale near you on ClassicCars.com with prices starting as low as $11,295. Find your dream car today.